Sports Development Marketing is based in the Olympic Capital - Lausanne, Switzerland. The headquaters are by the shores of lake Geneva, the Maison du Sport International MSI - "the Home of International Sport".

Maison du Sport International is a unique complex that brings together under one roof, several of the leading players in international sports administration, notably the headquarters of international sports federations and organisations as well as compainies active in the field of sport.

Lausanne is the Olympic Capital, to say it is THE Olympic Capital is not bragging. It is a fact: there is only one Olympic Capital, in the same way that Paris, London and Berlin are the only capitals of their respective countries.

When Juan Antonio Samaranch gave this title to Lausanne in 1994, he did so because he believed that, if it was to be the universal embodiment of the values he defended, the Olympic Movement needed to have a clear territorial expression, a place recognised by all as these values. And he chose Lausanne.